Given the volume of cars on the Highway to Pemberton, I guess statistically some would end up at Joffre. I'm sure some were just out for a drive and said "Hey let's go to Joffre, it's near here isn't it?".
A couple of fruit growers from Okanagan set up their fruit stand in the parking lot of the new Chevron in Mt. Currie. They had just put up their signs and were still unpacking their fruit from the truck and already there were 4 or 5 cars stopped waiting for them to set up. Lots of people out for a drive.