Join Date: Aug 2004
Location: Climbing, a mountain, Canada.
Interest: climbing and spraying
There's definitely a bit of chicken and egg here.
Goretex on feet definitely came before Goretex in footwear - witness the Rocky brand Goretex socks you could buy in the late 80s and early 90s.
Blaming marketing only goes so far. At some point, some shoe manufacturer decided to put the Goretex in the boot rather than have someone wear a separate sock of it. The result sold. They extended it to more models. Those sold too. Marketing may have helped them sell, but I can think of many similar "innovations" (air pumps, integrated crampon bindings, etc) that have flopped miserably despite similar amounts of marketing.
Ultimately these things sell because the generic consumer wants to buy them. In my opinion, the generic consumer is a fool.