Headed for the Mountains
Join Date: May 2012
Location: Edmonton, Alberta, Canada.
Interest: Adventure travel
The simple fact is that MEC is in the later stages of bureaucratic pathology :-( Administrative wants have overcome customer needs and the internal culture is seeking to perpetuate itself at the expense of co-operative goals.
This sadly predictable "aging" process (not unique to MEC by any means) is made ironic with the fake nostalgia celebrated in advertisements while the direction is clearly 180 degrees away from founding principles. Don't believe that co-op status inoculates management from self-interest!
So who benefits from unfettered growth and mass-market appeal? Why, administration who can now justify CEO-like perks and benefits. Whens MEC becomes "just" another store, their market will decline and they will fail.
Anyone out there planning on starting a brash new NOT-FOR-PROFIT outward-bound equipment store with low overhead, quality merchandise and reasonable prices?