Headed for the Mountains
Join Date: May 2012
Location: Edmonton, Alberta, Canada.
Interest: Adventure travel
Your absolutely right, thanks for the correction. Their co-op status isn't being applied ethically IMO with the current expansionist agenda, both in new products and markets. As a shareholder, I'd gladly accept more dividends than another outlet or shiny new building or racks of discounted clothing at end of season. Re-investment in product research, more sizing choices instead of less, and better quality of inhouse brand would also suit more than expansionism. I feel they are suffering from a serious case of CEO disease where bigger means better compensation. Witness they've alreadt rigged the board selection process to weed out grass roots candidates. The stores feel like supermarkets nowadays and it just doesn't feel authentic or comfortable. I used to defend them when others accused MEC of predatory behavior against locally-owned shops, but I can't muster the enthusiasm any longer and find myself visiting those shops more. Sorry for the rant, just the assumption that bigger means better is such a trigger, especially for a member-owned co-op.
"Retired but not yet tired"