Congratulations, Dave, for your part in raising funds for Canuck Place. Was there really 1,400 cyclists who particpated? Any idea of how much money was raised? The minimum entry fee was $10. <s>Was the entire entry fee donated to Canuck Place?</s> Comor's Paul Player was interviewed by the Georgia Straight, and states that all entry fees are donated to Canuck Place/Hospice. Paul says Comor chose the VanFondo as a vehicle to mark Comor's entry into the bicycling retailing market, instead of using a traditional "grand opening" retailing promotion. Registration packages were required to be picked up at Comor retail locations, and included a 20% off coupon off regular priced merchandise.
The VanFondo appears to be primarily a retailing strategy to promote Comor's bicycling business. The Canuck Place/Hospice fund raising seems to be secondary.
The event site, www.vanfondo.com
, has a single paragraph describing its association with Canuck Place. There is no link provided to Canuck Place, www.canuckplace.org
, to explain in detail what good works it does.
"Where does my money go?
Entry into the VanFondo is by a minimum $10 suggested donation to Canuck Place – Children's Hospice. Canuck Place provides specialized pediatric palliative care for children living with a life-threatening illness and support for their families throughout British Columbia."
Comor's relationship to Canuck Place seems to be superficial, compared to say, Innovative Fitness' Adventure Challenge, which incorporates fund raising pledges and goals for its event participants.
For 2011, IF claims it raised $285,000 for Canuck Place. For 2012, IF has set its goal to raise, $300,000. It's not clear if Comor requested a charitable tax writeoff/credit for its donation. IF includes a prominent link to Canuck Place on its web site banner.
Canuck Place Childrens Hospice(CPCH) solicits event organizers to raise funds for it, and has some vetting process application which Comor seems to have passed.
CPCH has requirements of its fund raising partners:
"Independent Special Events, or third-party fundraisers, are a very important component of the fundraising activities of Canuck Place Children's Hospice (CPCH). Beyond the funds raised, these events create awareness and bring new support to the Hospice.
In order to ensure Independent Special Events have a positive impact on the public image of Canuck Place, the following policies must be followed:"
Comor appears to have raised some funds, but as to bringing greater awareness, support, and improving CPCH's public image, it seems there is room for improvement.